Stock Incentive Plan (Narrative) (Details) (USD $)
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3 Months Ended | 9 Months Ended | 9 Months Ended | 26 Months Ended | 9 Months Ended | 12 Months Ended | ||||||||
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Sep. 30, 2012
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Sep. 30, 2011
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Sep. 30, 2012
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Sep. 30, 2011
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Dec. 31, 2010
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Sep. 30, 2012
Class A Common Stock [Member]
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Dec. 31, 2011
Class A Common Stock [Member]
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Sep. 30, 2012
2000 Plan [Member]
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Dec. 31, 2010
2000 Plan [Member]
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Jun. 30, 2012
2010 Plan [Member]
Class A Common Stock [Member]
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Dec. 31, 2010
2010 Plan [Member]
Class A Common Stock [Member]
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Sep. 30, 2012
Stock Options [Member]
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Dec. 31, 2010
Stock Options [Member]
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Sep. 30, 2012
Stock Options [Member]
2010 Plan [Member]
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Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||||||||||||
Shares reserved for future issuance | 28,500,000 | 10,000,000 | ||||||||||||
Common stock, par value (in usd per share) | $ 0.0001 | $ 0.0001 | $ 0.0001 | |||||||||||
Options granted to date | 706,644 | 964,144 | ||||||||||||
Shares available for grant | 9,039,574 | |||||||||||||
Weighted-average remaining contractual life of all options expected to vest | 8 years 4 months 28 days | |||||||||||||
Total intrinsic value of options exercised | $ 11,714,891 | |||||||||||||
Exercise of stock options (in shares) | 1,151,327 | 1,151,327 | ||||||||||||
Options exercised average exercise price (in usd per share) | $ 2.620 | $ 2.62 | ||||||||||||
Proceeds from exercises of options | 1,216,985 | 905,557 | 3,016,256 | 4,907,645 | ||||||||||
Options expiration period | 10 years | |||||||||||||
Options vesting period | 5 years | 5 years | ||||||||||||
Options cliff vesting percentage | 20.00% | |||||||||||||
Options ratable vesting percentage | 20.00% | 5.00% | ||||||||||||
Options ratable vesting frequency | 1 year | 3 months | ||||||||||||
Options postemployment exercisable period | 90 days | |||||||||||||
Stock-based compensation expense | 853,866 | 432,624 | 2,527,926 | 2,027,200 | ||||||||||
Non-vested stock options unrecognized compensation expense | $ 7,541,614 | |||||||||||||
Non-vested stock options unrecognized compensation expense, weighted-average period of recognition | 3 years 4 months 10 days | |||||||||||||
Cliff vesting period | 1 year | |||||||||||||
Ratable vesting period | 5 years |