| Stock Incentive Plan (Narrative) (Details) (USD $) | 3 Months Ended | 9 Months Ended | 9 Months Ended | 26 Months Ended | 9 Months Ended | 12 Months Ended | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sep. 30, 2012 | Sep. 30, 2011 | Sep. 30, 2012 | Sep. 30, 2011 | Dec. 31, 2010 | Sep. 30, 2012
 Class A Common Stock [Member] | Dec. 31, 2011
 Class A Common Stock [Member] | Sep. 30, 2012
 2000 Plan [Member] | Dec. 31, 2010
 2000 Plan [Member] | Jun. 30, 2012
 2010 Plan [Member]
 Class A Common Stock [Member] | Dec. 31, 2010
 2010 Plan [Member]
 Class A Common Stock [Member] | Sep. 30, 2012
 Stock Options [Member] | Dec. 31, 2010
 Stock Options [Member] | Sep. 30, 2012
 Stock Options [Member]
 2010 Plan [Member] | |
| Share-based Compensation Arrangement by Share-based Payment Award [Line Items] | ||||||||||||||
| Shares reserved for future issuance | 28,500,000 | 10,000,000 | ||||||||||||
| Common stock, par value (in usd per share) | $ 0.0001 | $ 0.0001 | $ 0.0001 | |||||||||||
| Options granted to date | 706,644 | 964,144 | ||||||||||||
| Shares available for grant | 9,039,574 | |||||||||||||
| Weighted-average remaining contractual life of all options expected to vest | 8 years 4 months 28 days | |||||||||||||
| Total intrinsic value of options exercised | $ 11,714,891 | |||||||||||||
| Exercise of stock options (in shares) | 1,151,327 | 1,151,327 | ||||||||||||
| Options exercised average exercise price (in usd per share) | $ 2.620 | $ 2.62 | ||||||||||||
| Proceeds from exercises of options | 1,216,985 | 905,557 | 3,016,256 | 4,907,645 | ||||||||||
| Options expiration period | 10 years | |||||||||||||
| Options vesting period | 5 years | 5 years | ||||||||||||
| Options cliff vesting percentage | 20.00% | |||||||||||||
| Options ratable vesting percentage | 20.00% | 5.00% | ||||||||||||
| Options ratable vesting frequency | 1 year | 3 months | ||||||||||||
| Options postemployment exercisable period | 90 days | |||||||||||||
| Stock-based compensation expense | 853,866 | 432,624 | 2,527,926 | 2,027,200 | ||||||||||
| Non-vested stock options unrecognized compensation expense | $ 7,541,614 | |||||||||||||
| Non-vested stock options unrecognized compensation expense, weighted-average period of recognition | 3 years 4 months 10 days | |||||||||||||
| Cliff vesting period | 1 year | |||||||||||||
| Ratable vesting period | 5 years | |||||||||||||